Lord Sebastian Coe is one of greatest ambassadors for sports that Britain has ever known. Having won four Olympic medals for England in field and track athletics, Seb went on to win in the equally competitive field of politics, capping his many achievements with the ultimate goal – leading the team that won Britain's bid to host the 2012 Olympic Games in London.
Seb first made his name on the athletes field in the late 1970s and 1980s. He set twelve world records over four distances, achieving four Golds and three Silver medals in the Olympics and European Championships. He tells the story in his autobiography, Running My Life. Talking about the setbacks as well as victories, he shows how he beat the competition by facing down everything in training: "You don't become a champion by turning up and hoping to get lucky."
In his renowned motivational speeches, Seb takes audiences through his own on-track experiences to the lessons learned from the London 2012 Olympics - during which he oversaw an enormous infrastructure and logistical exercise - highlighting the need to build a resilient and dependable team that can deliver even while under constant scrutiny and pressure. Above all, he underlines the age-old proposition that no amount of theorising replaces 'the genius of hard work.'
Before he took on the Olympics role, Seb served as a Member of Parliament for Falmouth and Camborne, becoming a Government Whip and Private Secretary to Conservative Party leader William Hague. He also set up a chain of health clubs and acted as a global advisor to Nike.
Seb accepted a Life Peerage in 2002, becoming Lord Coe of Ranmore. He has since been appointed a KBE and named 'Greatest Briton' in the Morgan Stanley Awards. He is a Vice President of the International Association of Athletics Federations (IAAF) and helped secure the 2017 World Athletics Championships for London - the third largest sporting event in the world.
In 2012, Coe was appointed Pro-Chancellor at Loughborough University, where he had been an undergraduate, and is also a member of the University's governing body. In November 2012, he was also appointed chairman of the British Olympic Association. In December 2012, Lord Coe was presented with the Lifetime Achievement award at the BBC Sports Personality of the Year.
Lord Coe is an exceptional speaker and an ideal choice for After-dinner Speaking, International Conferences, Business Events, Awards Hosting and Keynote Addresses. Please contact a Prime Performers Booking Agent on 020 7251 8222 to discuss your requirements, or, alternatively, contact us via the online booking enquiry form.
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James Cracknell MBE