Sir Clive Woodward

Sir Clive Woodward

As a player Clive won 21 caps for England and toured twice with the British and Irish Lions. Following a successful business career which saw him establish his own Sales & Finance business, in 1997 the RFU appointed Clive as England’s first full time Head Coach.

He immediately set about challenging the traditional practices and introduced business principles to the running of an international sports team. By combining his knowledge and experience in both elite sport and business he revolutionized the way the game was coached and played. Subsequently Clive’s England side rose from 6th in the world rankings to become the world’s number 1 ranked team culminating in winning in the 2003 Rugby World Cup in Sydney Australia.

In 2006 Clive joined the British Olympic Association and, as Director of Sport for Team GB, worked in close partnership with all key stakeholders in British sport to support our national coaches and athletes to deliver Team GB’s most successful Olympic Games in the modern era at London 2012.

Clive continues to support athletes’ and coaches’ development through his role on the IOC’s Entourage Committee as a Team GB Ambassador and as the founding partner of Captured, an online knowledge capturing tool.

He is also a member of the Daily Mail’s sports team and a commentator for Sky Sports and BBC Sport’s rugby coverage. In the past year Clive has also begun coupling his experience in business and elite sport to work closely with selected partners in a consultancy capacity.


"The DNA of a Champion"

Sir Clive will draw upon his experience as an international athlete, a World Cup winning coach and his more recent role as Team GB's Director of Sport and work with the IOC. He will share with us the characteristics he believes all champion individuals and champion teams exhibit – what he calls the DNA of a Champion.

Based on the notion that 'Great Teams are Made of Great Individuals' and his firm belief that talent alone is not enough he will not only share what these characteristics are, but how he believes they they can be coached and perfected to achieve great performance. "

To book Sir Clive for your event please call a Prime Performers Booking Agent on 020 7251 8222 or email us at