Adam plays Ian Beale – a character from the BBC soap opera Eastenders. He is the longest-serving character and the only remaining original character to have appeared continuously since the first episode on 19 February 1985.
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- Popular winner of The Great British Bake Off in 2015 and presenter of Nadiya's British Food Adventure and Nadiya’s Family Favourites.
- Presenter of TV Burp and regarded as one of the finest practitioners of contemporary comedy.
- Former Coronation Street actress currently playing the starring role in Our Girl.