Now the CEO of Rushmore, previous to which, Alex served as the global Head of Online Marketing for the Virgin Group, curating the Virgin brand’s global digital strategy.
Before joining the Virgin Group, Alex was based in California at Virgin America, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America’s certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America’s website which has since won several accolades including ad:tech and Webby Award honors.
Alex currently serves on the Board of Trustees for the UK non-profit Drinkaware. He has also served as an advisor to the Prince of Wales’ Rainforest Trust specifically around the use of social media and engagement to propagate the Trusts’ message.
He has been a mentor at the annual SeedCamp venture capital and angel funding event in London and South Africa, helping young companies refine their marketing and branding before pitching to some of the most influential VCs in the tech community.
Alex is also a noted public speaker, appearing at events all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, and Miami), Thinking Digital, Marketing 2.0, CIO Connect, iStrategy, Tech4Africa, MARKA, and Internet World. He’s also spoken at private events for organizations such as Cisco, Deloitte, Infosys, Procter & Gamble, O2, and the BBC.