Jim Lawless

Jim Lawless

Jim is one of the world’s leading inspirational speakers. Over half a million people on five continents have been inspired by Jim’s presentations and countless thousands more by his book "Taming Tigers" and his workshops. Jim and his team work with a wide variety of blue chip clients to establish and achieve bold goals, communication skills and long-term positive change in leadership ability, mindset and performance.

Jim says that he is the only authority on personal development and leadership to have risked his life to prove that his theories deliver solid results. Specifically, in August 2010, to test his theories about mental toughness, he became Britain’s Deepest Freediver, the first Briton to dive below the magic 100 m barrier on a single breath of air. As if that wasn't going far enough, he rode on to victory in 2003 by becoming a successful jockey within 12 months, even though at the outset he was 3 stone (20 kg) too heavy and could not even ride a horse!

Jim holds a Bachelor of Laws Degree and qualified as a solicitor in 1994, subsequently practicing commercial law in a major IT company. He founded Taming Tigers (then called “Optimise”) in 1999.

Clients are delighted by the energy, inspiration and humour that Jim brings to their event. His ability to tie into their own themes inspires his audiences, and as a result delegates are inspired by the fact that he has an unabiding belief in their ability to also shine and win, and through practical lessons he shows them how to do just that.

Jim has the unique ability to inspire confidence, leadership, focus, self-motivation and commitment. If you are interested in booking Jim as a Keynote Speaker or Motivational Speaker, please contact Prime Performers on 020 7251 8222 to discuss your requirements, or fill out the booking form at our website.

Jim Lawless - Taming Tigers: Accomplishing “Mission Impossible”

“Understanding what makes change tough, the stories we tell to avoid that reality and what we can do to achieve new results is now critical to the survival of a business or a career.”

Accomplishing “Mission Impossible” depends upon our ability to adapt to and create disruptive changes, to seize opportunities at pace, to play to win rather than play “not to lose”, to engage and empower others and inspire action.

Our greatest asset in creating and adapting to change is also our greatest liability: The Human Mind, A tool formed over many millennia to favour the familiar over pioneering behaviours, creative tension and new uncertain outcomes.

When the leaders and people across an organisation begin to understand, own and enjoy the mindset that creates purposeful change, “Mission Impossible” becomes a live possibility. That’s the reason Jim Lawless created the “Taming Tigers” framework.

Regularly re-booked by many of the world’s leading companies (and their disruptive challengers), Jim has devoted the majority of his working life to finding out what makes lasting transformation possible for individuals, teams and organisations – and to making change happen.

To date he has shared his tools for transformational change with over half a million inspired people at events on five continents and many more through his bestselling book “Taming Tigers” (Random House 2012).

Jim’s presentations are renowned for giving the audience:

1 The Desire to Act to make the change happen, personally

2 The Courage and Confidence to take personal risks in changing objectives, behaviours and communication and

3 Practical Tools: what to do and how to recognise and overcome the personal barriers – the Tiger

Jim’s commitment to testing the Taming Tigers framework has seen him accomplish two of his own “Missions Impossible”. He became the UK’s deepest freediver (the first Briton to pass 100m on one breath) and transformed from non-riding unfit consultant to Jockey in 12 months to answer a client challenge (and £1 bet!).

Jim’s understanding of change in the individual, team and organisation is hard won. Jim has advised on change and coached high performing teams at board level for 15 years with a client list including global giants such as Apple, BT, AXA, ATOS and Barclaycard and private equity mega-success stories such as Skrill Group.

  • I have worked with Jim on stage at three high-profile Barclaycard leaders' conferences. Not only is he engaging, challenging, inspiring and very funny but he delivers a practical, compelling model for achieving results which he has risked his life on the racecourse to prove. 

    Barclays Bank plc.

  • After hearing Jim's speech, I was truly inspired and started immediately to incorporate the principles learned on how to approach my work, family, and social activities. After 12 months, I have to say that it has changed my life. I have done things I wouldn't have otherwise and most importantly accomplished things that I thought were well beyond my abilities. Everyone should hear Jim's story and "Taming Tigers" principles. He delivers them in such a fun way!

    Alcon Laboratories

  • This was a very important event for my department. Your challenging and inspiring presentation and professional (but hilarious) hosting made the day for us. One of the delegates went straight back and ran a 'Taming Tigers' training session for his own team! No racehorses were involved, thank heavens. 

    Marks & Spencer